My Coronet Cameo camera
It wasn't until I had been collecting cameras that I developed an interest in miniature and subminiature cameras. One of my earliest recollections of liking small miniature cameras was when I became a sales representative for a well-known Swiss large-format camera company (Sinar) and traveled to Sacramento to visit a store that displayed many different miniature and subminiature cameras at the cash register.
I fondly remember spending time looking at the display, thinking many of the cameras seemed so odd and unusual, which is something I'm always looking for in what I collect. When I asked the owner of the store if any of the cameras were for sale, and his reply was a swift and hardy "no", in my mind, it triggered a need to find out more about this whole new world of cameras I was aware of, but had no interest in collecting.
While I don't have a large collection of miniature and subminiature cameras, the ones I do have have a special place in my collection because they are all very unique. I have the majority of the miniature and subminiature collection on my desk, which I'm at the majority of the time I'm in my office, or what I call my camera oasis. It's the one room in our house where I can do what I want, within reason. Another terrific part of the collection is that they don't take up much room, so I have many of them in a small area that reminds me of the display at the camera store I went to well over 30 years ago.
I came across the Coronet Cameo camera on a trip to London about two to three years ago. For me, one of the main objectives of the trip was to visit Portobello Road to see some of the camera and photo stalls we had visited on a previous trip to London many years earlier. When my wife and I visited the outdoor market, I found that things had changed, and many of the vendors only showed up on weekends. This was a massive disappointment for me, especially since my wife and I were leaving on Saturday afternoon.
Coronet Cameo size comparison.
The main person I was to meet was Juliano of Cameras London, who shows his cameras only on Saturday. Somehow, I convinced my wife that I would take the bus to Portobelo Road and back in time for us to go to the airport.
As I took the bus to Portobello Road that Saturday morning, I remember I needed to be mindful of the time and hurry. I arrived early as Juliano was still setting up. He had a fantastic display of cameras and some negatives. There were several cameras I wanted to purchase, one being an Ilford Advocate, which you can read about. He said he had a cleaner version and would ship it to me.
I got together a small group of cameras, and just before I paid him, I saw the Coronet Cameo. It was in poor condition, but it was odd and unusual, so I threw it into the pile. We made a fair bundle price for the items, including the Advocate and Cameo camera. I paid him for the items, put the cameras in my backpack, and made my way back to the hotel. We had plenty of time to make it to the airport.
History:
The Coronet Camera Company was a significant English camera manufacturer, founded in 1926 in Birmingham, England, by Frederick W. Pettifer. The company began at 48 Great Hampton Street, Aston, focusing on producing an inexpensive line of cameras for the mass market. Their early focus was on simple box and folding cameras.
Photo of old Coronet building depicted from Historic Camera website
A key aspect of Coronet's operations was its utilization of local Birmingham businesses. They partnered with the British Optical Lens Co. for lenses and, notably, with Edwin Elliott, a local plastics manufacturer, who fabricated molded plastic cameras for them. This collaboration led to popular pre-war models, including the small and stylish Coronet Midget and the Coronet Vogue, which were often made from colored Bakelite. By 1933, the company had reportedly sold a remarkable 510,000 cameras.
The company became Coronet Ltd. in 1946. After World War II, the company specialized in low-cost, molded-plastic cameras. Due to French import restrictions, Coronet formed a partnership with the French company Tiranty of Paris. This collaboration led to several Coronet models, such as the Rapide, being manufactured in France, sometimes using Boyer lenses, to bypass trade barriers. Coronet also produced accessories and its own brands of film, including Corochrome.
The company continued to manufacture cameras from its Birmingham headquarters (later located at 308-310 Summer Lane) until it finally ceased operations in 1967. Over its four-decade history, Coronet played a vital role in making photography accessible to the public by providing thousands of simple, affordable cameras, many of which remain popular collector's items today.
My Camera:
This portion of the blog will be sparse, as there's not much to this camera. The Coronet Cameo camera is small and will almost fit into a 35mm film container. It's 2" wide by 1.5" deep and 2" tall with the front viewfinder extended and only 1.25" tall when it's retracted. The camera only weighs 1.6 ounces. The Cameo has a fixed 25mm F/11 Meniscus lens and a single shutter speed range of 1/25-1/50, with the shutter release on the right side of the camera body.
The camera is made from plastic and was manufactured between 1948 and 1952. Coronet attempted to revive the success of the Pre-War Midget camera, which was highly successful for the company at the time.
The Coronet Cameo takes a roll of 16mm film and produces six 12mm x 18mm negative-sized images per roll. The camera loads and winds like any other roll film camera, with the unexposed film loaded on the left and the leader threaded into the take-up spool on the right via the film winding lever.
The back of the camera is held in place by two clips on the right side of the camera. To open the back, lift it from the two clips; it will open, exposing the film chamber. Unfortunately, my camera, like many Coronet Cameo models, is warped, and the back doesn't fit properly to the body.
A sliding front viewfinder can be pulled up, and when the rear viewfinder is lifted on the back of the camera, it exposes the red window displaying the frame number of the image you'll be taking on the roll of film.
My Results:
Unfortunately, there is no longer film for this camera, and with the warped camera back, I wasn't able to take photos with it.
Conclusion:
As I was taking photos of the Coronet Cameo, I had an empty 35mm film tube and tried to see if the camera would fit inside it, but it's just a tad too big.
The Coronet Cameo camera is sitting right next to my Whittaker Micro 16 Pixie camera, which I considered writing about for this blog post. Still, I'll leave that camera for another day. I do enjoy all the miniature and subminiature cameras in my collection; it just took me a few years of collecting them to appreciate them for what they are.
Thank you for taking the time out of your day to read about this small plastic camera from about 75 years ago. I'm sure many people owned and enjoyed them when they were made.
If you're interested in reading about other cameras I've reviewed, here's a link to my other Camera Reviews.
I also have a store on eBay, Cuny's Camera and Photos, where I sell items I've reviewed, as well as many other camera oddities.
Until next week, please be safe.