Zeiss Ikon Contarex "Bullseye" camera

My Zeiss Ikon Contarex “Bullseye” camera

Ever since I started collecting cameras, way back in the late 1970s, maybe even the early 1980s, the Zeiss Ikon Contarex, "Bullseye" or "Cyclops" camera has been on my radar to hopefully someday have in my collection. These were the times when my wife and I were newly married, and money was always tight—living paycheck to paycheck.

I can remember seeing the Contarex camera in magazines and other collecting or historical publications. Always in the back of my mind, I thought this was one of the most beautiful cameras ever made. The bulging "eye" over the lens made the camera seem otherworldly, futuristic, and more like an art piece than a camera.

Seeing it many times in McKeown's Cameras price book, which I would devour constantly, soaking in the information on the different camera designs and companies from around the world that produced odd and unique cameras, it was the Contarex that always stood out as an icon for camera collectors.

Fast forward 35 years. It was sometime in the early to mid-2010s when I had the opportunity to purchase one of these wonders of a camera. With extra income to spend on expanding my collection and selling off some cameras, I pulled the trigger at a camera show in the San Francisco Bay Area, where we lived at the time, on a wonderful, working Contarex with the fitted case.

Contarex nameplate

The camera came with the slightly wide Zeiss Distagon 35mm f/4 lens, which was fairly slow, but there are two items I liked about this lens. It's wide—not as wide as I'd like, but it also focuses closer than most lenses. The lens can focus down to 7.5 inches from the subject, almost making it a macro lens. Not quite, but much closer than the standard lens.

The Contarex also has a working meter, which is somewhat rare for a selenium meter system on a camera made in the late 1950s to early 1960s. I also enjoy a more "hefty" camera, since I was mainly raised using the older Nikon F system. Along with having larger hands, these cameras feel more comfortable to me.

I remember when the Olympus OM system camera hit the market in the 1970s. I'd wrap my hands around the smaller body and lenses, and it always made me feel like I was suffocating the camera as my hand enveloped them. Same with the Pentax ME system when they came out, so having a larger camera body and lens has always seemed right to me.

The Contarex camera is extremely solid, well-built, over-engineered, and somewhat weighty. The Contarex has some real heft to it. One thing I wasn't aware of was the camera's build quality, which I discuss below in the history section.


History of the Contarex Cameras

The Zeiss Ikon Contarex, introduced at Photokina in 1958 and hitting the market in 1960, stands as one of the most ambitious and notoriously over-engineered 35mm single-lens reflex (SLR) cameras ever manufactured. Conceived in 1954 under the internal designation "Contax IV," the Contarex was designed by Edgar Sauer as Zeiss Ikon's definitive professional 35mm SLR, intended to replace the Contax IIa and IIIa and, in the company's words, cater to "any photographic task whatsoever."

With rising Japanese powerhouses, the Contarex system was Zeiss Ikon's no-holds-barred flagship—a mechanical tour de force that commands immense respect (and sometimes frustration) in the vintage collecting community today.

Zeiss Ikon Contarex camera advertisment

The first model in the lineup earned the nicknames "Bullseye" and "Cyclops" due to the prominent, circular selenium light meter window mounted directly in front of the pentaprism. This meter wasn't just cosmetic; it represented a massive mechanical achievement. The Contarex I was the first 35mm SLR to feature a focal-plane shutter with direct light meter coupling. The camera mechanically linked the shutter speed, aperture, and film speed settings via a highly complex system of internal cords and pulleys.

While the interchangeable Carl Zeiss lenses produced for the Contarex are still legendary for their sharpness, contrast, and uncompromising build quality, the camera bodies themselves are incredibly intricate. The original Bullseye contains nearly 1,100 individual parts, including roller bearings in the aperture mechanism. Interestingly, the lenses lack traditional aperture rings; instead, the aperture is controlled by a milled wheel on the camera body itself, which directly interfaces with the bayonet mount.

Because of their sheer mechanical complexity, they require highly specialized technicians for servicing—simply removing the top plate requires dismantling 43 separate components. A working selenium meter is often a strong indicator that a specific body hasn't been abused over the decades. For anyone running an online shop or writing historical reviews, finding a fully functional Contarex at a global market is a massive victory, offering rich material for a blog deep-dive or video overview.

Another notoriously delicate quirk is the rewind mechanism. Instead of a direct shaft, it uses a series of tiny gears, making it smooth but highly vulnerable to impact damage. Additionally, interchangeable magazine backs allowed mid-roll film swapping, cementing its status as a true professional system camera.

Despite its brilliance, the sheer cost ($499 in 1961), heavy weight, and complicated nature of the Contarex meant it never dominated the market quite like the simpler Japanese alternatives. Zeiss Ikon eventually produced several variations, including the Contarex Special, Professional, and the electronic Super, before ceasing production in the early 1970s. Today, these chrome behemoths remain a fascinating pinnacle of mid-century German engineering—heavy, beautiful, and incredibly rewarding to study and restore.

My Camera

My Zeiss Ikon Contarex camera is 4" tall by 6" wide by 4" deep with the Zeiss Distagon 35mm f/4 lens, and weighs in at 2 pounds, 8.8 ounces. My camera body serial number is T89707, and the lens serial number is 3703592. You can find the instruction manual for the Zeiss Contarex at Mike Butkus's website, www.CameraManuals.org.

Looking at the top of the camera, going from left to right, is the camera's rewind knob with a flip-up lever, along with a directional arrow indicating which way to turn the wheel when it's time to rewind your film. There is also an indicator or reminder of what ASA (ISO) you have in the camera.

To the right of the rewind knob is an external light meter window. This is the same as you'll see in the viewfinder, only it's to be used if you're setting up from your waist and want to get the meter settings before you put the camera to your eye.

On the very top of the camera is the accessory shoe, used for a flash unit or for an accessory viewfinder which would be used for the widest 21mm lens available. Just in front of the accessory shoe is the "Bullseye" or "Cyclops" meter. Inside the meter are the aperture settings, which are controlled by a knurled ring just to the right of the meter and on the front of the camera body.

Turning this wheel sets the aperture setting, and it will also set the internal aperture needed to make the exposure. This will be transferred through the camera body, setting the proper aperture on the lens through its internal pulley system. You can remove the front of the meter housing, which has a honeycomb appearance, to expose the meter aperture, along with the pulley that activates it.

Just behind the aperture wheel on the front of the camera is the film winding lever, which sits on top of the shutter speed selector. Inside the winding lever is the camera's shutter release, which can accept a cable release for longer exposures. The shutter speed selector has a range of shutter speeds from 1/1000–1 sec, including "B" for timed exposures.

Just under the shutter speed selector is the ISO (ASA) settings. To set the ISO, lift on the shutter speed wheel and turn the dial to set the meter to the proper ISO. The ASA range is from 50–1300. There are also 2x and 4x settings if you want to overexpose in low-light situations purposely.

On the front of the camera, just under the aperture control wheel, is the camera's self-timer, which has a maximum delay of 12 seconds. It can be shorter, provided you don't pull the lever all the way to the maximum amount. On the other side of the lens, on top, is a light window for the internal meter.

Under the light window is the button to remove the lenses. Press in and turn the lens counterclockwise to remove the lens. To mount the lens, match up the two red dots and turn clockwise until the lens clicks into place. On the side, next to the lens release button, is the flash sync terminal, which is where you'll connect the flash cable, since the camera doesn't have a hot shoe for the flash.

Looking through the camera's viewfinder on the rear of the camera, you'll see the three different focusing types incorporated into the focusing screen. On the outer portion is ground glass, in the very middle is the split image, and circling the split image is a microprism focusing area. Some people have difficulty with the split image, especially with slower lenses, where one of the halves blacks out and they cannot find the vertical or horizontal line to bring together. That's caused by the pupil of your eye not being centered in the focusing screen. If you move the camera up or down, you'll notice this changes from top to bottom, but once centered, the split image becomes whole, and you'll be able to focus more easily.

On the right side of the focus screen is the meter window. Inside the meter window is a line. The goal of proper metering is to get the line in the middle for a properly exposed image. When the line is above the cutout area on the left, you're overexposing, and when below, you're underexposing. The meter allows you to set either the shutter speed, then move the aperture wheel to line up the exposure, or you can set the aperture and move the shutter speed to get the meter needle in the center. It all depends on whether you want to stop action (shutter speed) or get more/less depth of field (aperture).

To open the camera to load film, there are two latches on the bottom of the camera that need to be turned, which allow you to slide the back off the camera and expose the film chamber. Once the back is removed, you'll load the 35mm film like you would any other 35mm camera. Once the film is loaded, put the film back into the grooves in the camera body, and slide the back up and into position on the back of the camera. Once it's on, lock the two latches and flip down the handles so the camera sits flush.

When you get to the end of the roll, and it's time to rewind the film back into the cassette, one of the latches on the bottom of the camera has an "R" for rewind. Lift the handle of this latch only, and turn the lever until the handle is pointing at the "R" (for rewind). Flip up the handle on the rewind knob and rewind the film back into the 35mm cassette. Once the film is rewound, turn both levers to the open position, take the back off the camera, and remove the film for processing.

Now that we have film loaded into the camera, let's take it for a walk around the neighborhood and see how the camera performs.

My Results

I didn't have any fresh film to shoot through the Zeiss Ikon Contarex camera, but I did—and still do—have some outdated film from 1976, Plus-X 135 film, which I took from the inventory I have from my online store.

 Shooting the film at approximately ISO 50 and processing the film in Rodinal at 1:25, here are the results I achieved with the camera.

Conclusion

The camera performed flawlessly. While this was the first time actually shooting with the Contarex camera, I was surprised at how close you could focus with the lens. All of the images were handheld, and the day was somewhat overcast so that the images would be a bit flat in the lighting, but overall, the camera and lens were fantastic.

 The aperture wheel and light meter worked as they should, and the lens's sharpness is incredible. While the camera is big and heavy for many, it felt very comfortable in my hands.

I now understand why so many people enjoyed using this camera, as it is over-engineered and almost impossible to get serviced. While mine is working well, I'll definitely be taking the camera for many more walks shooting film with it.

 Here are some of my other Camera Reviews.

 Check out my Cuny's Camera Collection YouTube channel, where I am putting together video overviews of the cameras I write about. Be sure to subscribe and like the channel, too!

 Cuny's Cameras and Photos is my online eBay store, where you will find some of the cameras I have reviewed, along with a wide range of other cameras, lenses, and items from my collection that I am thinning out.

 Until next week, please be safe.

 

Bell Panorama and Panel Camera

My Bell Panoraams & Panel camera

I didn’t start out chasing rare panoramic cameras like the Bell Panorama; my first love was colorful and unusual box cameras. As a new collector—newly married, young son at home, and a very limited budget—I hunted for Kodak Rainbow cameras, Univex AF models with painted faces, and bright Agfa and Falson colored folding cameras whenever I could afford to add another piece to the shelf.

 Somewhere in those early years, about 45 years ago, I spotted my first Bell Panoramic camera in a local antique shop. Sitting in a locked glass case, it looked like a strangely long box‑style camera, and I honestly had no idea what I was looking at. I asked the clerk to pull it out, turned it over in my hands, and saw a price tag of about 80 dollars—far more than I was paying for box cameras at the time—so I reluctantly handed it back and walked away, wondering why on earth this plain, elongated camera was priced like that.

 A few years later, flipping through one of the many camera guides in my collection, I stopped cold on a photo of an extremely long box‑style camera: a Bell Panorama. Instantly my mind jumped back to that antique‑store shelf, and the mystery price tag suddenly made sense. Now my interest in panoramic cameras was growing, fueled by swing‑lens classics like the Kodak Panoram, Al‑Vista, and Russian Horizont, but the big boys—Fujifilm 6×12 and 6×17 systems or the Horseman 6×17—were still well out of my price range, so the Bell stayed in the realm of daydreams.

A Bell Panorama & Panel camera compared to a Kodak No. 3 Brownie

 Fast‑forward about 40 years. While browsing online listings for vintage panoramic cameras, I stumbled onto a modified Bell Panorama and Panel Camera that had been converted to shoot 120 film instead of its original 118/122 roll film. The seller mentioned the shutter was working but pointed out some odd “home‑brew” details. The price was finally in my comfort zone, so I messaged them, made the deal, and waited (not very patiently) for my first Bell panoramic camera to land on my doorstep.

 Unlike swing‑lens panoramic cameras, the Bell Panorama uses a fixed wide‑angle lens and a huge image circle, more like a compact, wooden ancestor of a Horseman or Fujifilm 6×17. When the package arrived and I unboxed it, I was greeted by a lot of black masking tape on the body, a mysterious metal bar on top, and bellows that actually looked pretty healthy. The shutter sounded sluggish with the lens mounted, but once I unthreaded the retaining ring and tested the lens and Betax shutter off the camera, the speeds snapped back to life—turns out the ring was pinching the shutter housing just enough to slow everything down.

 On the back I noticed strips of white tape covered in handwritten numbers. Some clearly related to shutter accuracy tests, while others looked suspiciously like film‑advance notes—my best guess was someone had already mapped out how many turns of the advance knob you need between panoramic frames when shooting 120 film in this old #122 panoramic body.​

How my Bell Panorama & Panel camera arrived to me.

 Opening the back confirmed that a previous owner had done a thoughtful 120‑film conversion. One chamber already had a custom adapter so a 120 spool would sit where the original 118/122 spool once lived, but to actually shoot the camera I still needed a second adapter for the take‑up side. Thankfully, I’d already bought a pair of 120 adapters for my Kodak Quick Focus camera, and I was pretty sure they could be coaxed into service in the Bell Panorama as well.​

 If you’d like to dive deeper into the different Bell Panorama and Panel Camera models, I highly recommend David Silver’s excellent article, which goes into far more historical detail than I can fit here.​

History: 

 The Bell panoramic cameras were a short‑lived but important American attempt to make wide images simple and affordable for ordinary photographers in the early 20th century.

 In 1908, Iowa inventor Isaac A. Bell patented what he called Bell's Straight Working Panoramic Camera, produced by the Bell Camera Company in Grinnell, Iowa. At a time when most panoramic cameras used rotating or "swing" lenses and curved film planes, Bell's design stood out for its fixed wide‑angle lens and straight focal plane, eliminating the need for complex clockwork drives and curved backs. He built his camera around then‑standard #122 roll film, offering a generous 3¼ × 11 inch frame while still allowing normal postcard‑size exposures on the same roll, which made the camera attractive to amateurs who didn't want a dedicated specialty system.

Bell’s distinctive label on the original 1908 Bell Panorama camera.

 The first Bell Panorama combined a folding bellows body, a brass Gundlach shutter, and a wide‑angle lens that could cover the long negative at small apertures, trading speed for even coverage across the frame. While industrial reviewers praised the camera's practical engineering, it received little advertising and sold poorly, so surviving examples are rare and collectible today. Bell remained committed to the concept, refining the design and securing a second U.S. patent in 1911.

 In 1912, he introduced the revised Bell Panorama and Panel Camera, built more cheaply but upgraded with better Wollensak optics, stronger internal panel levers, and a redesigned reflex viewfinder that could be used for either postcard or panoramic framing. Distribution shifted to the American Northern Photo Supply Company, and then to Sears, Roebuck, which finally gave the camera a modest, stable market for several years. A smaller No. 10 model using #118 roll film appeared in 1916, but by 1918, changing tastes and newer panoramic systems ended Bell production. 

 In retrospect, Bell's panoramic cameras are seen as rare but influential examples of how existing rollfilm, folding‑camera ergonomics, and wide‑angle optics could be intelligently combined to democratize panoramic photography.

My Camera:

 My Bell Panorama camera is 13.5" wide by 4.75" tall and 3" deep with the lens retracted. With the front cover closed, the camera is 7.25 "deep. When the front cover is opened and the lens extended, the camera is 7.25" deep. The camera weighs just under 3 pounds, at 2 pounds, 14.6 ounces. 

To open the front, press the button in the middle on top; you can then pull down the lens board and pull out the bellows. The Bell Panoramic camera has a Wollensak Velostigmat Wide Angle, series III, 6 1/2 x 8 1/2 lens, serial # 196261, in a Wollensak Betax shutter with speeds from 1/2 to 1/100, along with "T" for time exposures and "B". The aperture settings range from F/9.5 to F/45. The lens can also rise to correct perspective.

There are a couple of items missing from my camera: the viewfinder, which is usually on the lens, is missing, as with other folding-style cameras, and the handle is gone. When the camera arrived, a long metal piece was taped to its top. Since the long piece on top had accessory shoes, I'm guessing the long piece on the top had a removable finder which wasn't included with the camera. There is also a bubble level added to my camera, which they placed on the lens base, opposite to where the viewfinder would be.

 It also didn't have the secondary winding lever shown in the David Silver article. Still, it is a screw that holds the film adapter in the camera. It is very natural, but not original.

 My camera is a later version, specifically named the Bell "Improved" Panorama and Panel camera, because the back of the camera doesn't fully come off. The bellows are a thicker black material that replaced the original red bellows. The lens base is painted black in place of the original polished natural wood. Still, the flaps on the sides of the camera, which allow the photographer to change the negative format used to photograph their subject, are included and in good working condition. 

These flaps are controlled by two separate control arms, one for the right and one for the left. These arms are on the top of the camera, close to the film advance and the film locking pin. When the lens is extended, you can move the arms forward to move the flap out of the way, making the negative size longer. When these are pulled back, the flaps cover a portion of the negative, reducing its size.

 Depending on the number of flaps used, the camera can produce either a 6x17 when both flaps are used, a 6x24 when only one flap is used, or an astonishing 6x29 negative when both flaps are flipped forward. These are also the numbers on the white tape on the back of the camera. My guess is still the number of turns you do to advance the film to the next frame, because the red windows on the back of the camera are both taped over and not viewable on 120 film when used in the camera.

Back side of the Bell Panorama camera. Note numbers on the white tape.

To open the back of the camera to load film, you first need to open each film chamber. This is done by pressing a small button on the back of the camera, close to the edge. Once pressed, you can open each side. On the left side, where the film takes up the reel and the advance handle is located, inside the chamber is a small handle you pull out that unlocks the back door. Pull out the handle, and with a fingernail or something thin, you can open the left side of the back and slide out the right side of the camera, exposing the film path.

 To load film, I unthreaded the right side, where the adapter is. I put in a fresh roll of 120 film into the camera, replacing the screw that holds the film and adapter in place. One of the tricky parts of this modified camera is threading the film over the plastic pieces taped into the camera's holding frame, which crops the pieces into place. I threaded the film in several times, but it always ended up under the cropping pieces rather than above them. I finally found a solution and got the film through.

With the 3D-printed adapters I used for the No. 3B Quick Focus Kodak, the take-up spool barely fit, and it was extremely tight. I needed to cut a channel into the side so I could slide the adapter over the bottom stem, since it was fixed in place. Usually, on folding cameras, there is a spring-loaded pin that you can pull down and slide the film reel into place, but this camera doesn't offer that. Cutting the channel into the adapter's side allowed me to slide the film into the camera and spool it onto the take-up reel.

 With the camera loaded, I went out to take some photos and see if the film advance numbering system actually works.

My Results:

 The old adage "Live and Learn" is very popular when I go out to shoot with cameras. It generally takes a couple of rolls of film to get to a normal comfort level with a new camera, and that's what happened with the Bell Panoramic camera.

 I shot my first roll of film, thinking the flaps would magically spread out during shooting. After carefully counting the turns to reach the next frame and "thinking" I was shooting in the 6x19 format, I noticed I had only two images on the roll, and they weren't in the widest format. 

 I also noticed the images were very "top-heavy on the negative, meaning the images almost bled off the top of the film, and there was more room on the bottom. This indicated that the adapter didn't work as it should, but the good news is that the exposures were good.

 Excited to know the camera didn't have any light leaks and the shutter was working well, I decided to make some changes and shoot another roll to see what I could get. The first thing I noticed was that when you pull out the lens, that's when you need to determine the format you want to shoot in. When the lens is closed, the flaps are always pulled back, leaving the film unexposed to the full width. That was the easy fix…. remember to flip the flaps forward AFTER you pull out the lens.

 I also needed to make adjustments to the film adapters for the take-up spool. Since the images were top-heavy, I trimmed off about 1/4" off the bottom of the lower adapter. This would push the film lower, making it easier to turn the film advance crank. 

 Loading the camera with a second roll of film, which was much easier than the first time, I headed out to my front yard to take more photos. Pulling the lens out of the camera's body, then flipping the wings forward this time. Now I knew I was going to get a longer image on the negative. Carefully counting the turns of the film advance crank, I took my first photo of the second roll. Advancing the film to the second frame, I leveled the camera using the bubble level and snapped my second photo. The third photo wouldn't be full-width because the film wasn't long enough to capture three full-frame images, so I shot a photo and hoped for the best.

 Here are the results from the first roll.

Here are the results from the second roll.

Conclusion:

 Here are my thoughts on this camera: it's extremely fun to shoot with, and I think the lens is sharp and produces great images. I'm anxious to try the camera out using the different formats, but here are some of my frustrations.

 Not having a viewfinder is rough. I needed to guess at what I was pointing the camera at. That's the first. I really didn't know what the angle of view was, and looking at the photos, it's wider than I anticipated. The Kodak Panoram and other panoramic cameras have lines on top that indicate the approximate angle of view. There's nothing on this camera that shows that.

 It's difficult to hold, but not too bad. I should use a tripod, especially when the top shutter speed is just 1/100. I also need to refine the number of turns to reach the first frame and the number needed to reach the next frame.

 Still, I absolutely LOVE this camera. The images are great, and it's compact and more lightweight than other panoramic cameras. It's a camera I'm extremely happy to have in my collection, and I will be on the lookout for more in the future.

 If you were the original owner or the person who owned this camera before me, great job on the modification. Reach out to me, I'd love to talk to you.

 Thank you for taking the time to read about this small, extremely wide panoramic camera that produced an almost 2.25" x 11" negative. Just incredible.

 Here are my other Camera Reviews.

 Cuny's Cameras and Photos is my online eBay store where I sell cameras I've reviewed, along with other photographic oddities. Stop by and see if there are items you're looking for.

 Until next week, please be safe.