Salmoiraghi Luxus camera

My Salmoiraghi Lexus camera

I truly don't remember purchasing this camera, so my best recollection is that it was part of a larger lot of cameras I purchased. What drew me to this particular camera, as with many others in my collection, wasn't the name or rarity of the camera, but the camera's color. The beautiful tan color, along with the colored bellows, are things that I'm drawn to.

 The Salmoiraghi Lexus has been on my shelf for a few years, and it wasn't until this past weekend that I noticed it again. It was tucked away behind some other cameras in my collection. 

 Next week I'm traveling to Japan to do some camera and flea market shopping, hoping to find some treasures to write about in some of my upcoming blogs. I guess that about a thousand others are looking for the camera treasures while there, and figure, what better way to spend my time in Tokyo than to photograph the town, attend a few flea markets, and visit a few camera shops.

 I was gathering items to take to a camera show in the suburbs of Seattle last week when I noticed it. I questioned whether I really wanted to take the camera, as I knew I would eventually want to write about it. I put the Salmoiraghi Lexes with many other items I was taking to the show, but in the back of my mind, my willingness to sell them was half-hearted.

The other side of the Salmoiragi Lexus camera

 As I was pulling cameras out of the boxes to put on my tables for the camera show, the Salmoraghi Lexus was unfolded and put out for sale. Some people casually looked at it, but there was no real interest in the camera. There were a few people who liked the colored camera, but that was about it.

 In the back of my mind, I had already picked the camera I wanted to write about this week, but as I was putting away the cameras left over from the camera show, the Salmoiraghi Lexus just seemed like the camera to write about. 

 When I opened the camera, thinking about putting film in it so I could shoot with it for the blog, I checked the shutter to make sure it was working, but unfortunately, it's stuck open. So, at this point, I won't be able to photograph with it for the post. That's not Ideal, but what was gnawing at me was, What is a Salmoiraghi camera? I wasn't familiar with the brand at all, so I wanted to dig into the company and what this camera was all about.

 As I was doing my research for the camera, there was very little reference information, but I found MisterMondo Italian Camera, which had a great selection on 

History:

 Salmoiraghi cameras are a small and somewhat obscure chapter in Italian camera history, remembered mainly for a few postwar experimental and medium-format designs rather than for mass-market success. Collectors often discuss the name because the surviving models are uncommon, visually distinctive, and tied to the period when Italian manufacturers were trying to build a domestic camera industry after World War II.

Angelo Salmoiraghi. (From website)

 Salmoiraghi SpA, better known as La Filotecnica, began in Milan in 1865 when Angelo Salmoiraghi founded the Scuola-Officina Filotecnica. The school-workshop blended training, research, and production, reflecting Salmoiraghi's aim to turn precise scientific instrument making into an industrial enterprise. Over time, the company became associated with high-quality optical and surveying equipment, while keeping close ties to technical education and innovation. That early mix of craftsmanship and science helped establish La Filotecnica as a notable name in Italian instrument manufacturing.

 The best-known Salmoiraghi-related camera from the collector world appears to be a medium-format model developed in Milan around 1946–47. Reports from collectors describe it as a "pseudo twin-lens reflex" camera, built with a Bakelite body and alloy fittings, placing it squarely in the immediate postwar era, when makers were using practical materials and inventive layouts to reduce cost and complexity. That design choice suggests a company experimenting with form as much as function, aiming to create a camera that looked modern and handled differently from the boxy standard models of the time.

Italian advertisment for Salmoiraghi Nova I camera.

 What makes Salmoiraghi interesting is not a long production line but the rarity of the surviving evidence. Unlike the big Italian optical firms that became widely known through lenses, projectors, or industrial products, Salmoiraghi cameras seem to have been limited-run products that left only a thin paper trail. Much of what is known today comes from collector discussions rather than catalogs or formal company histories, which is why exact model details and production numbers remain hard to pin down.

 In that sense, Salmoiraghi cameras reflect a broader story in European camera manufacturing: many firms tried to enter the market in the 1940s and 1950s, but only a few scaled up successfully. Salmoiraghi's contribution appears to have been more inventive than influential, with its cameras now valued for their curiosity, design, and historical context. For photographers and collectors, they represent the optimism of a rebuilding Italian industry and the short-lived creativity of smaller makers trying to find a place beside better-known German and Japanese brands.

 Today, Salmoiraghi cameras are mostly encountered in collections, forum posts, and auction listings. Their scarcity means they are better known to specialists than to the general public, but that rarity is exactly what gives them historical appeal.

My Camera:

 My Salmoiraghi Lexus camera is very similar to many of the other 120 film, 6x9cm folding medium-format cameras from this era. The camera is 6" long by 3" tall and 1.5" deep when closed, and 5.25" deep with the lens extended. The camera weighs 1 pound, 0.1 ounces, unloaded.

To open the front of the camera and extend the lens, on the side of the camera, close to the film winding knob, is a small button to press that opens the front, exposing the beautiful original brown bellows.

 Looking at the front of the camera, the Salmoiraghi Lexus has a Perseus 105mm F/8.5 lens with aperture settings from F/8.5 to F/32, which can be set by a small sliding bar under the lens. The camera also has a Zenith shutter with speeds of 1/25, 1/50, 1/100, along with "B" and "Z" for timed exposures. Just to the right of the shutter speed selector, as you're holding the camera, is the shutter release. The shutter release also has a cable release socket for timed exposures.

The name Salmoiraghi is also imprinted under the lens, embossed in the brown leather on the top front and rear.

 There isn't a waist-level finder on the Salmoiraghi Lexus, only an eye-level finder which can be unfolded from the side of the camera. The sports style finder isn't very thick, and on my camera, which is common, the rear, or at times the front, doesn't stand up straight and seems to lean.

 To open the back of the camera to load film, under the strap is a lever you slide over to unlock the back. Swing the back open to reveal a very standard film-loading system. The winding lever doesn't pull out to load the empty spool, but on the other side is a silver button that pulls up to load the spool.

There's nothing on the other side to keep the new roll of film in place except a metal clip that wraps around the unexposed film and holds it in place.

 On the camera's back, two red windows generally indicate that the camera can handle multiple formats, as with the camera I wrote about last week, the Zeiss Ikon Super Ikonta 531/2. Generally, there would be an insert for the camera to do both 6x9cm and 6x4.5cm images on the 120 roll of film. 

 Looking at the pattern for the film guides on the back of the camera, there may have been an insert for the camera. There are indents evenly spaced across the back, which would indicate there may have been one, but my camera doesn't have one, and I can't find any online references to one.

Once the film is loaded in the camera, close the back of the camera, making sure it's latched, and wind the film to the first frame.

 To close the front of the camera, there are two locking stops on the camera's struts, on either side, that need to be pressed in. By doing so, the front of the camera can collapse the lens and bellows back into the camera body.

Front view of Salmoiraghi Lexus camera when closed.

Results:

Since the shutter on the Salmoiraghi Lexus camera is inoperable, I wasn’t able to shoot a roll of film through it.

I may try at some point to disassemble the shutter and get it back in working condition. If/when that happens, I’ll be sure to update the post with images.

Conclusion:

 While I knew little about this camera when I purchased it, and really bought it for its wonderful color and matching bellows, I'm elated that I didn't sell it at the NW Camera show last weekend because of its rarity.

 It's not really well-made and doesn't offer many features, but the scarcity of the camera made in Italy means this will be in my collection for the time being. I'm sure, as I get older and whittle down my collection, it'll pass to another collector, and I hope they understand its rarity in the world of camera collecting.

 If you have questions or comments, please feel free to reach out to me; I'm always interested in discussing what you have in your collection, as well as the cameras I've reviewed.

 Thank you for taking some time to learn more about this Italian camera. To me, what I enjoy about this camera is the wonderful brown leather covering and matching brown bellows.

 Here are my other Camera Reviews.

 Cuny's Cameras and Photos is my online eBay store where I sell some of the cameras I've reviewed, along with many other camera oddities I've stumbled upon in the past few years.

 Until next week, please be safe.

Fujifilm FinePix 4700 Zoom

My Fujifilm FinePix 4700 Zoom and Leica Digilux 4.3 cameras

Sometime in late October or early November 2025, I was sitting back at my desk, looking at some of the cameras around me and thinking about cameras to write about for this blog. There was one camera on the top shelf above my desk that has always piqued my interest, and one that I've had for 15 years or so, but it wasn't a film camera; it was a relatively early digital camera. I hadn't included a digital camera in my blog, but that's going to change.

 To start 2026, it would be a nice change of pace if we went away from traditional film cameras and focused on some of the early digital cameras in my collection. With that said, for January, I'm picking four early digital cameras and writing about them. 

 Focusing on the early digital camera in my collection brought me unexpected challenges that were difficult to navigate at times. For many of the cameras I'm reviewing this month, I had to get my mind, and even more challenging, a computer, the computer's hardware, and software back into the late 1990s to early 2000s. Sharing these experiences can make readers feel connected and motivated to explore vintage digital cameras themselves, especially potential buyers interested in the history behind these devices.

Rear view of Fujifilm FinePix 4700 zoom & Leica Digilux 4.3

 The first camera I'm going to discuss isn't as challenging as some of the cameras I'll be writing about later this month. My difficulties are mainly because I'm still working out some hardware issues with the computer, which I'll discuss in my write-up about the cameras. 

 All of the cameras are in good working condition. Aside from their specific camera menus, which are very basic compared to what we have now, the computer issues have been considerably more challenging and, at times, very frustrating, especially when finding a computer from that timeframe that functions. Still, I'll discuss that when the camera comes into play.

 It is also interesting that Fujifilm makes cameras for other brands. The two most well-known camera companies, Hasselblad and Leica, have had cameras made for them by Fujifilm. The Hasselblad XPan was produced in partnership with Fujifilm. Also, their "H" series lenses and viewfinder were developed with Fujifilm's involvement. 

 As you can see in the photos of the cameras above, the Fujifilm FinePix 4700 zoom is rebranded as the Leica Digilux 4.3. This was the third camera that Leica rebranded. The first was the original Digilux, Digilux Zoom, and  Digilux 4.3

The Company:

 Fujifilm's history in Japan mirrors the country's own journey through modernization, war, recovery, and technological reinvention. The company was founded in 1934 as Fuji Photo Film Co., Ltd., established by the Japanese government to create a domestic photographic film industry and reduce reliance on imports, particularly from Germany and the United States. Its first factory opened in Minami-Ashigara, near Mount Fuji, which inspired the company's name and enduring brand identity.

 In its early years, Fujifilm focused on mastering the complex chemistry of photographic film, producing black-and-white film, photographic paper, and motion picture film. During World War II, like many Japanese industrial firms, it was drawn into wartime production, supplying optical and imaging materials for military use. The war left Japan's economy devastated, but Fujifilm survived and quickly pivoted back to civilian products during the postwar recovery.

Fujifilm FinePix 4700 zoom advertisment

 The 1950s and 1960s marked a period of rapid growth. As Japan rebuilt and consumer culture expanded, photography became increasingly popular. Fujifilm introduced color film to the domestic market and steadily improved its quality, competing both domestically and internationally with companies such as Kodak. At the same time, the firm diversified into related fields, including magnetic tape, optical lenses, and X-ray film, laying the groundwork for its future resilience.

 During Japan's high-growth era of the 1970s and 1980s, Fujifilm became a global brand. It invested heavily in research and development, embracing advanced chemical engineering and precision manufacturing. These capabilities allowed the company to move beyond consumer photography into medical imaging, printing systems, and industrial materials. Fujifilm's strong export orientation also reflected Japan's emergence as a significant technological power.

 The late 1990s and early 2000s posed an existential challenge: the rapid decline of photographic film amid the rise of digital imaging. While many traditional film companies struggled, Fujifilm undertook one of the most notable corporate transformations in modern Japanese business history. Drawing on its expertise in chemistry and materials science, it diversified aggressively into healthcare, pharmaceuticals, cosmetics, electronic materials, and data storage. The company officially changed its name to Fujifilm Holdings Corporation in 2006 to reflect this broader mission.

 Today, Fujifilm remains a symbol of Japanese adaptability and long-term thinking. While it still honors its photographic heritage, its core businesses now lie in healthcare, imaging, and advanced materials. From its origins near Mount Fuji to its global presence, Fujifilm's history illustrates how a Japanese company can evolve with changing times while preserving technical excellence and cultural identity.

My Camera:

 The Fujifilm FinePix 4700 zoom may be the highest resolution digital camera I'll be writing about this month, coming in at a whopping 2mp, with a 1/1.7" SuperCCD imaging sensor which can produce a maximum resolution of 2400 x 1800-sized JPEGs on a Smart Media Card. The Fujifilm FinePix 4700 zoom has a Super Fujinon 8.3-24.9mm lens with a maximum aperture of f/2.8 to f/4.5. This 3x zoom lens is the 35mm equivalent of a 36-108mm lens.

 While the Fujifilm FinePix 4700 zoom is an unconventional vertical-format camera in stature, it is very easy to hold and use. The dimensions of the camera are 4" tall by just a bit over 3" wide by 1.5" thick, and it weighs in at 10.8 ounces with the two "AA" batteries that power the camera.

I don't want to get into the full minutia of everything the camera has to offer and go into each specific button and control, but instead talk about the basic controls of the camera and how I generally use this style of camera, which is similar to probably 95% of the intended users. If you want to look at specifics and know what each button does, you can go online and find a copy of the Fujifilm FinePix 4700 instruction manual.

 Let's start at the beginning. To put in the 2 "AA" batteries, on the bottom of the camera is the battery door. Slide the cover outward, and the door will swing open. Insert the 2 "AA" batteries as shown on the battery lid, then close the lid and slide it back to close the battery door. 

On the left side of the camera is the door where you put in the Smart Media card. Flip the small button downwards to open the memory card door. Insert the memory card so the brass portion faces the front of the camera, and press it in all the way until it stays in the camera. To release the memory card, push it in a bit, as it's spring-loaded, and it will pop out, so you can grab it and pull it out of the camera. Once the memory card is inserted in the camera, you can close the memory card door.

 Above the memory card door is a small speaker; above that is a small button to turn on the flash, which will pop up after the button is pressed. Also on the left side are ports for a charging device, A/V out, and a USB port.

Two main areas control the camera: the selector on top of the camera, which surrounds the shutter release button, and the back of the camera, which is the main control center.

 The top controls the camera's shooting mode. Looking around the dial, from top to bottom, is Set (some of the main camera settings are set here, with controls from the camera's back). The next is Video Mode, then Multi Mode  (continuous shooting), Manual Mode, Auto Mode (the primary setting in red), Portrait Mode, Landscape Mode, and Night Mode. Initially, you'll want to put the camera into "set" mode so you can adjust basic settings.

On the back of the camera are many different buttons, along with two separate screens. One circular screen in the upper right of the camera with directional controls that control certain items once the camera is on and the mode is selected. Located on the lower portion of the camera's backside is a larger 2" rectangular screen with a resolution of 130,000 pixels, which is also used in the "set up" process, along with displaying the image after it is taken.

 Above the 2" screen is a series of five buttons along with a sliding pointer to a red camera or an arrow within a box. Making sure the camera is in the "Set" mode on the top wheel, put the slider to the "red camera", and press the power button inside the slider. One of my favorite things about this camera happens at this point. Inside the circular window you'll see "Hello!" illuminated inside the circular window, and the 2" screen is now in the "setup" mode. When you turn off the camera, "Bye" will appear in the window.

Here is where you'll set the image quality to Basic, Normal, or Fine by moving the directional buttons around the circular window. Next is file size, 640x480, 1280x960, or 2400x1800. Within each file size, you can choose to shoot in Basic, Normal, or Fine, giving you file sizes anywhere from 44kb in Basic and in 640x480 resolution, to 1.9mb shooting in 2400x1800 resolution and in Fine.

 Next is the "auto-off" setting, which is either 5 or 2 minutes, or No. Then moving down to "Frame No." with either Renew or Cont., then below that is "Beep" which can be High, Low, or Off, onto the second page and to "start up scree" either On or Off, and last on the setup screen is setting the Date. Once you make any of these choices, the button on the back of the camera, which has "Menu/Exe", is the button to press to make the changes desired.

With the camera still in "red camera" mode, when you move the top dial to a specific shooting mode, like Portrait or Auto, the lens door slides over and the lens extends from the camera. Now you're in shooting mode, with the camera actually recording images to the memory card. When you're in the "shooting" mode, you'll see information inside the round directional window with details on the zoom function with the buttons pointing up or down, the macro setting on the left side of the window, and the flash setting on the right, and in the center is what "mode" you're in and the frame count.

 Just above the control buttons on the back of the camera is an optical viewfinder to look through to frame your image. You can also click on the "display" button, which will activate the "live video" feed on the 2" monitor on the back of the camera. Also on the back of the camera is a button for the Menu/Exe functions. This button sets the menu item you want to control. In the upper-left corner is a button labeled Shift and a light bulb. It allows you to light up the round window while also seeing other settings within the camera.

These are the basics for using the camera, since it is a sophisticated little camera. You have the option of manual focus, over/under exposure, flash over/under exposure, focus lock, rear screen brightness, white balance settings, image sharpening, and metering types like spot, average, and multi metering, which is the most common for this camera.  I didn't even touch on the video capabilities of this camera, which were relatively plentiful for a small digital camera from this era.

 

My Results:

 To look at the different resolutions and shooting modes, I photographed a film box in my portable studio to compare image quality. I'm sure there's going to be a vast difference since the smallest file is only 44kb and the largest is 1.9mb.

Here are some screenshots in Photoshop showing the image size of the smallest and largest files taken with the Fujifilm FinePix 4700 zoom.

I also took a regular and macro shot, which you can see here.

Then I used the camera at our New Year's Eve get-together with some neighbors. I'll have to admit, I haven't made it to Midnight for many years.

Conclusion:

 It's nice to pull out some of the older digital cameras and run them through their paces every once in a while. The camera is compact, easy to use, and fun to shoot with. While there are many drawbacks to cameras from this era, such as file size, and in many cases the phone you have takes better photos, it often lacks many of the controls a real camera has (yet).

 Thank you for taking the time to travel back in time about 25 years, when digital cameras were coming into their own and putting film companies out of business, except for Fujifilm, which diversified and actually embraced digital.

 Feel free to look through my other Camera Reviews.

 I also have an online eBay store, Cuny's Cameras and Photo, where I sell many of the cameras I've reviewed, along with other cameras, lenses, and camera accessories. If you find something there, please let me know, and I'll offer a nice discount.

 Until next week, please be safe.